Photo Credit : Pierrick Rocher
During Miami Art Week 2024, Miami Ironside was proud to serve as the backdrop for a momentous fusion of luxury, art, and innovation. On a night that will be remembered for its electrifying energy and exclusive crowd, Hublot unveiled its newest masterpiece: the Big Bang Tourbillon Carbon SR_A, co-designed with visionary British designer and brand ambassador Samuel Ross, MBE.
A Stage for Design Innovation
In the heart of Miami’s creative district, Ironside hosted the world premiere of Hublot’s latest timepiece, a limited-edition creation that embodies the brand’s motto: “Be First, Unique, and Different.” With just 50 pieces available globally, the Big Bang Tourbillon Carbon SR_A is a striking display of form meeting function—crafted from ultra-lightweight carbon and featuring a visible tourbillon complication that showcases the art of watchmaking in motion.
Samuel Ross, known for his industrial and futuristic design ethos, collaborated with Hublot to bring this vision to life. The result? A collectible timepiece that doesn’t just tell time—it tells a story.
A-List Atmosphere at Ironside
From the moment guests arrived, the night buzzed with energy. Hublot CEO Julien Tornare took the stage to introduce the watch, setting the tone for an unforgettable evening. The unveiling was followed by a surprise DJ set by Meduza, whose chart-topping soundtracks turned the courtyard into a pulse-pounding celebration.
Celebrity guests and global icons flooded the scene: Olympic champion Usain Bolt, Miami Heat stars Tyler Herro and Nikola Jović, fashion influencer Camila Coelho, actor Joe Jonas, and designer Samuel Ross were among the distinguished attendees. The gathering was a reflection of Hublot’s global reach and Ironside’s unique appeal as a venue that blends art, design, and culture.
Art Basel’s Most Exclusive Moment
With Miami Art Week bringing artists, collectors, and curators from around the globe, the Hublot launch at Ironside stood out as one of the most talked-about events. The evening was more than a product release—it was a celebration of craftsmanship and creativity. Every detail, from the immersive visuals to the curated soundscape, was meticulously designed to reflect the spirit of the watch and the ethos of both Hublot and Samuel Ross.
Where Time and Art Intersect
At Miami Ironside, we pride ourselves on being a hub for innovation and cultural convergence. Hosting Hublot's Big Bang Tourbillon Carbon SR_A launch was an honor that reinforced our role as a creative platform for world-class experiences.
To explore more highlights from this unforgettable night, follow us on Instagram at @MiamiIronside and stay tuned for upcoming events that continue to push the boundaries of art, design, and community.